Apple, Microsoft, Yahoo, Google and Congress in Make SEO News

iphone_40_517301Hi and welcome to OurChurch.Com’s monthly SEO Update for May 2015. I’m Paul Steinbrueck, keeping you up to date on what’s happening in the world of search and how it affects you.

In this month’s report we’ve got news from Apple, Microsoft, Yahoo, Google and even the U.S. government, so let’s get to it…

1) Congress Is Attempting to Re-Establish Your Right to Post Negative Reviews

We all have the right to post what we really think about a product, service or organization online, right?  Not so fast. Some companies have been adding into their terms of service so-called “non-disparagement clauses” and then threatening legal action against anyone who posts a negative review. California passed a law earlier this year making that illegal. Now the U.S. Congress is considering a similar ” Consumer Review Freedom Act of 2015″

2) More Searches Done on Mobile than Desktops

For quite a while, Google has been saying that searches done on smartphones will eventually exceed those done on desktops.  Last week they reported that finally happened. For the first time Mobile search has surpassed desktop searches, and that trend is likely to continue.

3) MobileGedden hasn’t been that significant, yet.

A few weeks into the Google Mobile-Friendly update, and it’s proving to be not quite as dramatic as Google seemed to indicate it would be.  Some website owners are reporting some small effects, but very few have reported anything catastrophic. Google has said the update is completely rolled out, but also said not all of the website pages with new mobile friendly design haven’t been indexed.

Search Marketing tools developer, Moz, did do some investigating into some larger websites such as, and All websites had fluctuated slightly, but nothing too major.

4) Yahoo search deal will ‘put more pressure on Microsoft’
For years, Yahoo has had a partnership with Microsoft, to show Bing search results.  As we reported last month, Yahoo has renegotiated that agreement, which has led to speculation that Yahoo may be on the verge of launching its own search engine again.

The new agreement allows Yahoo the freedom to display up to 49% of search results from sources other than Bing and gives either party the right to end the deal on October 1.

While the CEO of Yahoo hasn’t indicated the company will ties with Bing to create their own search engine, she did tell the Journal that she’s focusing on improving Yahoo’s search capabilities, and the new agreement with Microsoft was all about letting her do that.  She also said that another reason for initiating a new agreement was to put more pressure on Microsoft to make the product better.

On the other hand, Bing is going to be a big feature in the new Windows 10 release this summer.  Microsoft is hoping to have more than 1 billion devices using the new operating system and that will lead to more people using Bing.  So, from Microsoft’s perspective, Yahoo may become a smaller part of their search business.

5) AppleBot to get into web search

Last fall, website owners started noticing “AppleBot” visiting their site which led to speculation that Apple was developing its own search engine.

Well recently, Apple announced AppleBot is being used by Apple products, including Siri and Spotlight Suggestions. But the announcement was vaguely worded to imply it could be used for more than that in the future.  So, let the speculation continue.

That is all for this month’s update.

Remember, we live in this internet age, so it’s important that you stay strong in the search engines so you can achieve your mission online.  We here at OurChurch.Com are here to help you do that, so if we can answer any questions for you or do anything else to help you improve your search engines and achieve your mission online, please give us a call or send us an email.

Thanks for watching!


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