Research Provides Insight into Keywords and Google Mobile-Friendly Update
Hi and welcome to OurChurch.Com’s monthly SEO Update for June 2015. I’m Paul Steinbrueck, keeping you up to date on what’s happening in the world of search and how it affects you.
Well, if there’s one thing June is known for its ice hockey, right? Well, at least it is here in the Tampa Bay area, where the Lightning are in the Stanley Cup finals and so today I’m sporting my Lightning gear a playoff beard in support.
But I’m sure you’re not watching this to hear about facial hair, so in this month’s report we’ve got news about Yahoo Maps and Google’s Penguin and Panda updates. Plus some insightful new insight about the impact of Google’s Mobile Friendly update and the way people search for things.
We’ve got lots to cover, so let’s get to it…
1) Yahoo Announces the End of Yahoo Maps
Yahoo seems to be in the process of re-inventing itself. It announced changes to several of its products and services, but the biggest is that the company is shutting down Yahoo Maps at the end of June after 8 years of service. Yahoo will still show maps within their website but it won’t necessarily be powered by their own mapping service.
2) Google Maps Goes Offline
Continuing on the topic of maps… Ever found yourself trying to use an online mapping service to get somewhere only to drive into an area that has no cell service and thus lose your ability to navigate? I certainly have.
Well, Google announced it’s going to put an end to this problem by making Google Maps search and voice guided, turn-by-turn navigation available offline by the end of the year.
3) Google Training Faster Penguins and Pandas
In recent years, quite a bit of drama in the field of search marketing has surrounded Google’s so called Penguin and Panda updates. If you’re not familiar with the terms, Penguin is Google’s algorithm to combat spammy links and Panda is their algorithm to combat low quality (often auto-generated) content.
These algorithms are separate from Google’s main search algorithm and require manual updates. As a result since their launch there is frequent speculation about when the next update will drop and what impact it will have.
Google announced that a Panda update is coming this month. And they also announced they are working towards making Penguin an automated, continually updated process. The bottom line is the more often the updates, the smaller and less dramatic they will be, and there’s nothing more often than automated and continuous, which is the direction Google is going.
4) New Research on Mobile-Friendly Update Results
Speaking of Google algorithm updates. The mobile-friendly update has been capturing most of the attention in the first half of this year. At first it was being referred to as “Mobilegeddon” because of the impending doom predicted for websites that are not mobile-friendly. Then after it rolled out, people were wondering if it had any impact at all.
A company called BrightEdge tracked 20,000 web pages that are not mobile friendly through the mobile-friendly update and found 17.3% of those pages were no longer seen on the first page of search results.
That may or may not seem like a significant impact. It probably depends on whether your site was one of the 17%
5) Research into the Way People Search
Last but not least, we’ve got some new insight into how people search…
Keyword research is the part of the search marketing process, where we determine the best keywords for a website to target. This is usually the first part of the process and one of the most important.
Traditional keyword research uses data sources such website analytics and keyword tools.
The folks at Blue Nile Research recently took a different approach by giving a group of users several scenarios and asking them how they would search in each situation.
The study asked searchers to imagine these three different situations: 1) your coffee maker does not turn on, 2) you have a swollen ankle, 3) you’re in the market for a new laptop
The most interesting insight from the study is exactly half of the people in the study, search in “fragments” (2-3 words), while half search using “full queries” (4+words) like how do I treat a swollen ankle
So, when you’re considering (or reconsidering) what phrases to target with your website, consider targeting both some 2-3 word phrases and some longer, full queries.
That is all for this month’s update.
Remember, we live in this internet age, so it’s important that you stay strong in the search engines so you can achieve your mission online. We here at OurChurch.Com are here to help you do that, so if we can answer any questions for you or do anything else to help you improve your search engines and achieve your mission online, please give us a call or send us an email.
Thanks for watching! And go Bolts!