Changes to Google Search Results Pages and Other Features
By Paul
March 11, 2016 
28 Comments
Hi, I’m Paul Steinbrueck and welcome to OurChurch.Com’s monthly SEO Update for March 2016, keeping you up to date on what’s happening in the world of search and how it affects you.
This month we’ve got big news about changes to Google’s search results pages and mobile location marketing, plus we say goodbye to a classic search engine feature.
Let’s get to this month’s search news…
1) Google Makes Major Changes to its Search Results Pages
The big news this past month is Google has removed all the ads from the right side of the search results pages. Did you notice?
One of the trends we’ve reported in recent years is search engines using more and more space on the search results pages for ads leaving less results for organic search results. So, why did Google get rid of the entire right column of ads?
Turns out they didn’t get many clicks. One source reports only 85.4% of all ad clicks are made on ads above the organic search results. That means only 14.6% of clicks were made on the ads on the right side and the bottom of the page. If you consider that more than half of all searches are done on mobile devices that don’t show a right sidebar, we’re talking about less than 7% of all ad clicks and probably closer to 5%
But you didn’t expect Google to just throw away 5-7% of their ad revenue, right?
No, at the same time they removed the ads from the right side, they also added a 4th ad to the top of the search results, which will probably result in a net gain in ad clicks.
Of course, if there’s a net gain in ad clicks, guess where there will be a net loss… on the organic search results. Now if you’re website is #1 in Google you’re really #5, after 4 ads.
While this is another blow for organic search listings, it also further increases the importance of SEO and good search rankings as sites are competing for even fewer clicks on organic search listings.
http://searchengineland.com/googles-new-serp-layout-4-biggest-winners-losers-based-data-243292
2) Google Getting “Near Me”
More of us are doing more searches for local things. And as a result, search engines like Google are investing a lot to improve mobile and location marketing.
Google is getting better at determining where we’re located when searching both when we’re using a mobile device and a desktop computer. Google is also getting better at determining which keywords imply we are looking for something “near me.”
Google has taken another step in that direction by offering auto-complete search suggestions that include “near me.”
All of this should help us find what we’re looking for quicker and easier. And if your website is for a local church, school, non-profit or business, it increases the importance of having local listings and making sure the information in them is accurate.
http://searchengineland.com/google-inventing-near-future-242783
3) Bye Bye Google PageRank
When Google burst onto the search seen in the late 90s, it’s PageRank concept was an innovative step forward. While the first Internet search engines ordered search results alphabetically or in some other arbitrary order. Google used it’s PageRank formula to rank websites in terms of their importance, which Google determine by the number and quality of links.
Google even went so far as to show you the PageRank of a page in its toolbar, which motivated millions of website owners to try to increase their PageRank, and a whole industry of link buying and selling based on PageRank.
Fast forward a couple of decades and Google has come to realize maybe that wasn’t such a good idea. Recently Google announced it will be removing the PageRank indicator from their toolbar. The pubicly available PageRank score hasn’t been updated in years anyway, so it’s about time.
http://searchengineland.com/google-has-confirmed-they-are-removing-toolbar-pagerank-244230
That is all for this month’s update.
Remember, we live in this internet age, so it’s important that you stay strong in the search engines so you can achieve your mission online. We here at OurChurch.Com are here to help you do that, so if we can answer any questions for you or do anything else to help you improve your search engines and achieve your mission online, please give us a call or send us an email.
Thanks for watching and have a great day!
It is a nice and very good and very important article……..
thanks for sharing this useful post !
Here you get acquainted with the principles representing the diversion, the phrasings utilized and regular blunders and how to dodge them.
You additionally get the opportunity to find out about the perfect ping pong set up as far as table estimations and tallness, the perfect racket size for various classes of players and such.
There are various table tennis instructional recordings in this class accessible in online stores and shopping centers, created by individuals who comprehend the game and some by games sorting out bodies.
The expectation of privacy is misguided in my opinion. As our society blossomed into a more narcissistic sharing one, young and old alike began fanning, tweeting and posting information, photos and videos without taking the time to understand the potential impact on their lives. free terms of service generator
More of us are doing more searches for http://www.replicaoakleys.co.uk local things. And as a result, search engines like Google are investing a lot to improve mobile and location marketing.
Your article has piqued a lot of positive interest. I can see why since you have done such a good job of making it interesting.
Calgary moving companies
I am happy to find your distinguished way of writing the post. Now you make it easy for me to understand and implement the concept. Thank you for the post.
http://thrushtreatmentcenter.com
Merely a smiling visitant here to share the love (:. btw outstanding style.
albergo
I really like your writing style, great information, thankyou for posting.
curso de excel avançado
I really like your take on the issue. I now have a clear idea on what this matter is all about..
home gym equipment
This was really an interesting topic and I kinda agree with what you have mentioned here!
macro excel
Great post, you have pointed out some fantastic points , I likewise think this s a very wonderful website.
melatonina preço
That appears to be excellent however i am still not too sure that I like it. At any rate will look far more into it and decide personally!
casas em orlando
Good post but I was wondering if you could write a litter more on this subject? I’d be very thankful if you could elaborate a little bit further. Appreciate it!
florida imoveis
thank you for a great post.
fjellkino
I learn some new stuff from it too. thanks for sharing your information.
seo services
http://goo.gl/Qv8glj
aloy
You completed a few fine points there. I did a search on the subject and found nearly all persons will go along with with your blog.
dhea 50mg
I really like your take on the issue. I now have a clear idea on what this matter is all about..
att http://www.cursosquefuncionam.com/curso-profissao…
Thanks for every other informative site. The place else may just I get that kind of information written in such an ideal means? I have a venture that I’m just now operating on. and I have been on the look out for such information. getting rid of fleas
I’m very fired up to show it to anyone. It makes me so satisfied your vast understanding. Thanks.. bricklayer sydney
Superbly written article. if only all bloggers offered the same content as you. the internet would be a far better place.. interracial dating sites
I really impressed after read this because of some quality work and informative thoughts . I just wanna say thanks for the writer and wish you all the best for coming!. Electric Car Automobile
Buy Instagram video ViewsHere at instagram video views , we offer you a variety of packages. They have been carefully designed to be suited for everyone! It doesn’t matter whether you are an independent artist, blogger, small business or just a usual Instagram user, your best choice to get the likes you need. Simply choose the package that you want and follow our simple checkout process.
This is an admirable work. Great stuff, love the information and appreciate your hard work. Congrats and Good Luck!
Bootstrapthemes.co