April SEO Update: Panda Fades and Penguin Looms

April SEO Update: Panda Fades and Penguin Looms

In the past month, Google has made some considerable changes to their local business dashboard. Other than that the big news is what’s just around the corner…and what’s not.

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March SEO Update: Time To Reassess

March SEO Update: Time To Reassess

So, what’s new with SEO this month? We’ll discuss the changes in the search engines and some ways you can improve your SEO this month.

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Google+ Local Changes and Facebook Enters the Search Game

This month has seen some significant changes in the search world.  Google+ Local made more changing to their guidelines which will help out a lot of organizations, especially churches and schools, and Facebook has now entered the fray. Watch the video below for the full update: Video Transcript: Hi, I’m Kurt Steinbrueck, Director of marketing [...]

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Google Updates Terms of Service and more…

I thought I’d try something new with this post and deliver the update in video.  If you’re not in a place where you can watch a video, I’ve also included the transcript below.  Let me know what you think. Transcript: Hi, I’m Kurt Steinbrueck, Director of Marketing Services with OurChurch.Com.  I’m here with the monthly [...]

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Silent Night (or Month)

Silent Night (or Month)

It’s Christmas time.  A time for singing.  A time of joy.   A time of peace.  And that’s what we had in the last month, peace.  No major updates in the search engines.  There was one Panda update (they’re coming about once a month now), but it only affected about 1% of all US searches. [...]

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A Welcome Rest – Now Let’s Think and Plan

After last month’s craziness of Google releasing 3 major updates within days of each other, this month has been relatively calm.  Google did release a minor refresh of their Panda update and that’s pretty much it.  Well, technically, Google released about 50 updates, but they were very minor and most had no real effect on [...]

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Google’s Been Busy At The Zoo

In the past few weeks Google has been pretty busy.  They’ve released updates to Penguin and Panda (twice) and launched a new update related to Exact Match Domains (EMDs). Definition – Exact Match Domain (EMD): An exact match domain is a domain name that exactly matches a keyword.  For example, books.com exactly matches the keyword [...]

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Google Makes Some Minor Updates

Google Makes Some Minor Updates

The month of August was a pretty calm month for SEO. Google released a minor update to Panda and refreshed the Panda data.  This was a small update that only effected about 1% of searches.  Google also announced they are going to start penalizing websites which have multiple, legitimate copyright complaints against them.  In other [...]

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Google Places Switches to Google+ Local

Google Places Switches to Google+ Local

In another attempt to force more people to use Google+…I mean, In an attempt to make your local listings more social and interactive, Google switched all Google Places listings over to Google+ Local at the beginning of this month (June).  You do not need to do anything regarding the switch as all information, images, reviews, [...]

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Study Reveals Positive Reviews Boost Google Map Rankings

A recent study performed by Bizable indicates that reviews do, indeed, have a positive impact on a local organization’s rankings. The study was accomplished by surveying 22 local business categories in 22 US cities and analyzing the Google Local results.  They examined the Google Places page for the top 30 results to look for common [...]

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