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DIY SEO 14: Tracking Your Success for your Church or School

DIY SEO 14: Tracking Your Success for your Church or School

By July 20, 2011 Comments Off

With Churches especially and to some extent Schools, success of SEO is not able to be completely tracked online. People who search for your church may find your website and then come to a church service without contacting anyone through the website. The tracking we discuss in the main article will show that someone found […]

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Church Marketing, Local, Off Homepage, School Marketing, Search Marketing
DIY SEO 13: Optimizing Your Local Org’s Web Pages

DIY SEO 13: Optimizing Your Local Org’s Web Pages

By July 6, 2011 Comments Off

Local organizations have a few additional elements to optimize which focus on your location. 1. Meta GEOcoding There are meta tags specifically designed to give the location of your organization.  These meta tags are included in the <head> of each page and are the same for every page, so they can just be included in […]

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Church Marketing, Local, Local Business Marketing, Local Ministry Marketing, Off Homepage, School Marketing, Search Marketing
DIY SEO 13: Optimizing Your Business’s Web Pages

DIY SEO 13: Optimizing Your Business’s Web Pages

By July 6, 2011 Comments Off

In many steps of the DIY SEO series we have addressed the fact that many businesses have thousands of product pages and it is inefficient to address each product page individually.  We addressed this with keywords and now we need to address it with optimization. It wouldn’t make much sense to spend weeks and weeks […]

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Off Homepage, Search Marketing
DIY SEO #12: Choosing Target Keywords For Your Business

DIY SEO #12: Choosing Target Keywords For Your Business

By June 22, 2011 Comments Off

As a business, you may have hundreds, if not thousands of pages devoted to specific products, especially if you are using a shopping cart.  Sure you want to optimize those pages, but creating a list of every page when there are thousands of pages tedious and inefficient. In our previous steps for determining keyword popularity […]

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Local Business Marketing, Off Homepage, Search Marketing

DIY SEO #8:Determining the Competitiveness of Your Local Competition

By June 2, 2011 Comments Off

As a local organization, determining the competitiveness of your competition can be tricky.  You need to search both regular keywords (no local modifiers) and local keywords.  You will most likely find both other local organizations and national organizations in the results.  If that isn’t enough, you also aren’t playing on a level playing field. You’re Special […]

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Church Marketing, Local, Local Business Marketing, Local Ministry Marketing, Off Homepage, School Marketing, Search Marketing

DIY SEO #7: Keyword Competition Research for Churches

By May 24, 2011 1 Comment

Keyword competition research is going to be much more important if you are planning to optimize for the ministries in your church as opposed to just church specific keywords (e.g. “churches in Crescent City, CA”).  If you are optimizing for only church specific keywords, you probably don’t have that many keywords on your list which […]

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Church Marketing, Local, Off Homepage, Search Marketing
DIY SEO #7: Keyword Competition Research for Businesses

DIY SEO #7: Keyword Competition Research for Businesses

By May 24, 2011 Comments Off

If you are a business that sells lots of products, I don’t recommend doing keyword competition for all your products.  It would simply take too long.  Instead, pick out your most important products, be they the most profitable or the most popular, and do competition research on those products. When you’re talking about keywords for […]

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Off Homepage, Search Marketing

DIY SEO #7: Keyword Competition Research for Local Organizations

By May 24, 2011 30 Comments

As you are performing competition research for your keywords there are a couple of things to keep in mind. 1. This is for universal search, not local. The competition research we are working on right now is related to the universal (or general) search results, not the local search results.  So, if you do the […]

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Church Marketing, Local, Local Business Marketing, Local Ministry Marketing, Off Homepage, School Marketing, Search Marketing
DIY SEO #5: Keyword Popularity Research for Businesses

DIY SEO #5: Keyword Popularity Research for Businesses

By May 12, 2011 1 Comment

For businesses, keyword research can become overly burdensome and tedious.  It’s tedious work anyway, but if your business has hundreds or thousands of products that you sell, then the task can seem impossible, especially if you consider all the different ways a customer may search for just one of those products. Instead of researching hundreds […]

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Local Business Marketing, Off Homepage, Search Marketing
DIY SEO #5: Keyword Popularity Research for Churches

DIY SEO #5: Keyword Popularity Research for Churches

By May 12, 2011 Comments Off

When doing popularity research for church related keywords, you will most likely find that there are very few keywords which actually return estimated searches and those figures are probably pretty small, maybe only 10-20 searches a month.  There are two main reasons for this: You are researching a niche topic within a local area. Even […]

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Church Marketing, Local, Off Homepage, Search Marketing
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