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DIY SEO #4: Getting Keyword Suggestions From Your Local Competition

DIY SEO #4: Getting Keyword Suggestions From Your Local Competition

When looking for your competition, you may find some national businesses or ministries listed in the search results.  It makes sense.  If they organization is national, that would also include your local area.  It’s an unfortunate reality that you local organization is competing with national entities. When looking at your competition for keyword research (as […]

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DIY SEO #4: Getting Keyword Suggestions From Your National Competition

DIY SEO #4: Getting Keyword Suggestions From Your National Competition

When looking for competition for your national business or ministry, you will probably be served results in the search engines for local organizations.  This is because Google and Bing both detect your location (via your IP) and their algorithms include that location data when determining your results.  Keep in mind, however, that only people in […]

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DIY SEO #4: Getting Keyword Suggestions From Your Church Competition

DIY SEO #4: Getting Keyword Suggestions From Your Church Competition

Competition for churches is a bit different than for businesses and even ministries.  I find that there is little gained from searching other church’s websites for additional keywords if you are just looking to promote your church in the search engines.  You should be able to come up with all the keywords you need on […]

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DIY SEO #2: The Target Audience of Ministries

DIY SEO #2: The Target Audience of Ministries

As you decide who your ministry’s target audience is, consider these things: Are you looking for people interested in serving others or only people who need your service? Are you looking for people struggling with a particular issue? Are there different stages of this issue which people may be in?  If so, do you want […]

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DIY SEO #2: The Target Audience of Businesses

DIY SEO #2: The Target Audience of Businesses

As you and marketing team decide who it’s target audience is, consider these things: If someone sends you a referral, what are the key things you look for in that referral? Who are your best customers? Are there any particular products / services which you offer which either sell better than others or have a […]

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DIY SEO #2: The Target Audience of Schools

DIY SEO #2: The Target Audience of Schools

As you and your school staff decide who it’s target audience is, consider these things: From what cities can you realistically expect to get students? Are there large neighborhoods or areas of town which people may reference when looking for your school?  For example, my wife’s school (she’s a 3rd grade teacher) is in the […]

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Target Audience of Your Ministry

DIY SEO #2: The Target Audience of Churches

As you and your church team decide who it’s target audience is, consider these things: From what cities can you realistically expect to get church visitors? Are there large neighborhoods or areas of town which people may reference when looking for your church?  For example, my church is in the city of Tampa, FL, but […]

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DIY SEO #1: Planning SEO Objectives for Your Local Business

DIY SEO #1: Planning SEO Objectives for Your Local Business

Ask yourself, “What do I want out of my website?” Some questions you may want to consider are: Do you want to sell products online? Do you want to get people to visit your business in person? Do you want to get qualified sales leads? Do you want to get email opt-ins? What other objectives […]

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DIY SEO #1: Planning SEO Objectives for Your National Business

DIY SEO #1: Planning SEO Objectives for Your National Business

Ask yourself, “What do I want out of my website?” List Your Objectives: Some questions you may want to consider are: Do you want to sell products online? Do you want to get sales leads? Do you want to get email opt-ins / subscriptions? Do you want to get sign-ups? What other objectives do you […]

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DIY SEO #1: Planning SEO Objectives for Your Ministry

DIY SEO #1: Planning SEO Objectives for Your Ministry

Ask yourself, “What do I want out of my website?” List Your Objectives: Some questions you may want to consider are: Do you want to get more people join your ministry (additional help / servants)? Do you want reach people with a particular message online? Do you want to connect with your local community in […]

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