Tag Archives: DIY SEO
DIY SEO #18: Choosing Your Target Keywords For Link Building

DIY SEO #18: Choosing Your Target Keywords For Link Building

Update: 11/04/2014: Enough has changed in the practice of link building since this series was original written that the content is no longer accurate or usable.  We may update the section on link building in the future, but for now, we’ve decided to simply take down this content. [End Update] Now that you know everything […]

Read more
DIY SEO #16: How Link Building Works

DIY SEO #16: How Link Building Works

Link building is a integral part of any SEO project.  There are always keywords your site isn’t ranking well enough for and there are always competitors gunning for you for the keywords for which you are ranking well.  A good link building campaign is the solution to both those problems.  So, how does it work? What are […]

Read more
DIY SEO #15: Becoming More Competitive

DIY SEO #15: Becoming More Competitive

You have completed the optimization of your website and should soon be reaping the benefits with higher rankings and more traffic, but we’re not quite done yet.  More than likely, when you were doing your keyword competition research you found out there were keywords your website was not going to be able to compete for […]

Read more
DIY SEO 14: Tracking Your Success for your Church or School

DIY SEO 14: Tracking Your Success for your Church or School

With Churches especially and to some extent Schools, success of SEO is not able to be completely tracked online. People who search for your church may find your website and then come to a church service without contacting anyone through the website. The tracking we discuss in the main article will show that someone found […]

Read more
DIY SEO 14: Tracking Your Success

DIY SEO 14: Tracking Your Success

You have begun to optimize your website, but we can’t just optimize and hope for the best.  Well, I guess technically you could, but it’s not a good idea.  Instead, you need to track the effects of your SEO to see what’s working and what isn’t. It’s important to see the success (or lack there […]

Read more
DIY SEO 13: Optimizing Your Local Org’s Web Pages

DIY SEO 13: Optimizing Your Local Org’s Web Pages

Local organizations have a few additional elements to optimize which focus on your location. 1. Meta GEOcoding There are meta tags specifically designed to give the location of your organization.  These meta tags are included in the <head> of each page and are the same for every page, so they can just be included in […]

Read more
DIY SEO 13: Optimizing Your Business’s Web Pages

DIY SEO 13: Optimizing Your Business’s Web Pages

In many steps of the DIY SEO series we have addressed the fact that many businesses have thousands of product pages and it is inefficient to address each product page individually.  We addressed this with keywords and now we need to address it with optimization. It wouldn’t make much sense to spend weeks and weeks […]

Read more
DIY SEO 13: Optimizing Your Web Pages

DIY SEO 13: Optimizing Your Web Pages

In the first 12 steps you gathered a lot of information and decided on strategies.  It was a lot of prep work, but it will all pay off…starting now.  It’s all led up to this moment.  It’s time to start optimizing your website. The main idea behind optimizing the pages of your website is that […]

Read more
DIY SEO #12: Choosing Target Keywords For Your Business

DIY SEO #12: Choosing Target Keywords For Your Business

As a business, you may have hundreds, if not thousands of pages devoted to specific products, especially if you are using a shopping cart.  Sure you want to optimize those pages, but creating a list of every page when there are thousands of pages tedious and inefficient. In our previous steps for determining keyword popularity […]

Read more