Tag Archives: DIY SEO
DIY SEO #18: Choosing Your Target Keywords For Link Building

DIY SEO #18: Choosing Your Target Keywords For Link Building

By September 15, 2011 9 Comments

Update: 11/04/2014: Enough has changed in the practice of link building since this series was original written that the content is no longer accurate or usable.  We may update the section on link building in the future, but for now, we’ve decided to simply take down this content. [End Update] Now that you know everything […]

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Church Marketing, Link Building, Local, Local Business Marketing, Local Ministry Marketing, School Marketing, Search Marketing
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DIY SEO #17: 17 Things You Need To Know About Link Building

DIY SEO #17: 17 Things You Need To Know About Link Building

By September 8, 2011 1 Comment

Keyword research…check. Optimize my site…check. Get links…check. It would be nice if it were that simple. Unfortunately, there are a lot things you need to know about links and link building if you want to do really well. In fact, it’s possible that even though you’re getting links, it may not be doing you any […]

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Church Marketing, Link Building, Local, Local Business Marketing, Local Ministry Marketing, School Marketing, Search Marketing
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DIY SEO #16: How Link Building Works

DIY SEO #16: How Link Building Works

By September 1, 2011 4 Comments

Link building is a integral part of any SEO project.  There are always keywords your site isn’t ranking well enough for and there are always competitors gunning for you for the keywords for which you are ranking well.  A good link building campaign is the solution to both those problems.  So, how does it work? What are […]

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Church Marketing, Link Building, Local, Local Business Marketing, Local Ministry Marketing, School Marketing, Search Marketing
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DIY SEO #15: Becoming More Competitive

DIY SEO #15: Becoming More Competitive

By August 18, 2011 1 Comment

You have completed the optimization of your website and should soon be reaping the benefits with higher rankings and more traffic, but we’re not quite done yet.  More than likely, when you were doing your keyword competition research you found out there were keywords your website was not going to be able to compete for […]

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Church Marketing, Link Building, Local, Local Business Marketing, Local Ministry Marketing, School Marketing, Search Marketing
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DIY SEO 14: Tracking Your Success for your Church or School

DIY SEO 14: Tracking Your Success for your Church or School

By July 20, 2011 Comments Off

With Churches especially and to some extent Schools, success of SEO is not able to be completely tracked online. People who search for your church may find your website and then come to a church service without contacting anyone through the website. The tracking we discuss in the main article will show that someone found […]

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Church Marketing, Local, Off Homepage, School Marketing, Search Marketing
DIY SEO 14: Tracking Your Success

DIY SEO 14: Tracking Your Success

By July 20, 2011 1 Comment

You have begun to optimize your website, but we can’t just optimize and hope for the best.  Well, I guess technically you could, but it’s not a good idea.  Instead, you need to track the effects of your SEO to see what’s working and what isn’t. It’s important to see the success (or lack there […]

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Church Marketing, Link Building, Local, Local Business Marketing, Local Ministry Marketing, School Marketing, Search Marketing
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DIY SEO 13: Optimizing Your Local Org’s Web Pages

DIY SEO 13: Optimizing Your Local Org’s Web Pages

By July 6, 2011 Comments Off

Local organizations have a few additional elements to optimize which focus on your location. 1. Meta GEOcoding There are meta tags specifically designed to give the location of your organization.  These meta tags are included in the <head> of each page and are the same for every page, so they can just be included in […]

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Church Marketing, Local, Local Business Marketing, Local Ministry Marketing, Off Homepage, School Marketing, Search Marketing
DIY SEO 13: Optimizing Your Business’s Web Pages

DIY SEO 13: Optimizing Your Business’s Web Pages

By July 6, 2011 Comments Off

In many steps of the DIY SEO series we have addressed the fact that many businesses have thousands of product pages and it is inefficient to address each product page individually.  We addressed this with keywords and now we need to address it with optimization. It wouldn’t make much sense to spend weeks and weeks […]

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Off Homepage, Search Marketing
DIY SEO 13: Optimizing Your Web Pages

DIY SEO 13: Optimizing Your Web Pages

By July 6, 2011 Comments Off

In the first 12 steps you gathered a lot of information and decided on strategies.  It was a lot of prep work, but it will all pay off…starting now.  It’s all led up to this moment.  It’s time to start optimizing your website. The main idea behind optimizing the pages of your website is that […]

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Church Marketing, Local, Local Business Marketing, Local Ministry Marketing, School Marketing, Search Marketing
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DIY SEO #12: Choosing Target Keywords For Your Business

DIY SEO #12: Choosing Target Keywords For Your Business

By June 22, 2011 Comments Off

As a business, you may have hundreds, if not thousands of pages devoted to specific products, especially if you are using a shopping cart.  Sure you want to optimize those pages, but creating a list of every page when there are thousands of pages tedious and inefficient. In our previous steps for determining keyword popularity […]

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Local Business Marketing, Off Homepage, Search Marketing
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