Tag Archives: DIY SEO
DIY SEO #12: Choosing Your Target Keywords

DIY SEO #12: Choosing Your Target Keywords

As I mentioned in step 11, your keyword choice is one of the most important things you’ll do in the SEO process and can determine the outcome of your SEO campaign before you even start optimizing anything.  Now it’s time to pick the right keywords. In the first eleven steps we gathered lots of information and made […]

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DIY SEO #11: Choosing Your Keyword Strategy

DIY SEO #11: Choosing Your Keyword Strategy

Choosing the right keywords may be the most important choice you make in SEO.  Choose the right keywords for your SEO plan and you will increase traffic to your site and succeed.  Choose the wrong keywords and you not only won’t see any traffic increase, but you’ll be wasting valuable time and money on meaningless […]

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DIY SEO #10: Planning Your SEO Strategy

DIY SEO #10: Planning Your SEO Strategy

Having a good SEO strategy is very important.  In many cases it’s the difference between a company succeeding or withering away.  It can greatly influence a ministry’s reach and effectiveness.  It’s time to decide on your SEO strategy. SEO doesn’t just happen.  It must be planned out and then implemented.  In order to create a […]

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DIY SEO #9: Determining Local Competition

DIY SEO #9: Determining Local Competition

Local search is becoming more and more prominent as time goes on.  For local businesses and organizations, this means you have to consider both regular SEO and local SEO as you market yourself. If you are a national / international organization, then you can sit this step out.  Feel free to go into the other […]

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DIY SEO #8:Determining the Competitiveness of Your Local Competition

As a local organization, determining the competitiveness of your competition can be tricky.  You need to search both regular keywords (no local modifiers) and local keywords.  You will most likely find both other local organizations and national organizations in the results.  If that isn’t enough, you also aren’t playing on a level playing field. You’re Special […]

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DIY SEO #8:Determining the Competitiveness of Your Competition

DIY SEO #8:Determining the Competitiveness of Your Competition

SEO is like a race that never ends, but it does have winners.  You never really stop SEO, but you do have a goal, the #1 ranking.  So, in that sense, you are racing to get to the front.  Knowing who you are up against in this race is crucial to creating your SEO strategy. […]

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DIY SEO #7: Keyword Competition Research for Churches

Keyword competition research is going to be much more important if you are planning to optimize for the ministries in your church as opposed to just church specific keywords (e.g. “churches in Crescent City, CA”).  If you are optimizing for only church specific keywords, you probably don’t have that many keywords on your list which […]

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DIY SEO #7: Keyword Competition Research for Businesses

DIY SEO #7: Keyword Competition Research for Businesses

If you are a business that sells lots of products, I don’t recommend doing keyword competition for all your products.  It would simply take too long.  Instead, pick out your most important products, be they the most profitable or the most popular, and do competition research on those products. When you’re talking about keywords for […]

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DIY SEO #7: Keyword Competition Research for Local Organizations

As you are performing competition research for your keywords there are a couple of things to keep in mind. 1. This is for universal search, not local. The competition research we are working on right now is related to the universal (or general) search results, not the local search results.  So, if you do the […]

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DIY SEO #7: Keyword Competition Research

DIY SEO #7: Keyword Competition Research

Update (11/04/1024) Since writing this post, a few things have changed.  Google’s Pagerank is no longer accurate or updated and should not be used. [End Update]. If you optimize your website for keywords that are too competitive, you are just wasting your time.  You might as well not optimize your website at all. As a SEO […]

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