Tag Archives: search marketing
Google’s Matt Cutts Says Nothing Special About Dmoz

Google’s Matt Cutts Says Nothing Special About Dmoz

How important is it to get listed in Dmoz (Open Directory Project)?  Some see it as the Holy Grail and others have waved it off like a typewriter or the iPhone 3.  What does Google say? Nearly since the beginning of SEO there have been certain things that were on the “must do” check list. […]

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DIY SEO #15: Becoming More Competitive

DIY SEO #15: Becoming More Competitive

You have completed the optimization of your website and should soon be reaping the benefits with higher rankings and more traffic, but we’re not quite done yet.  More than likely, when you were doing your keyword competition research you found out there were keywords your website was not going to be able to compete for […]

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DIY SEO 14: Tracking Your Success

DIY SEO 14: Tracking Your Success

You have begun to optimize your website, but we can’t just optimize and hope for the best.  Well, I guess technically you could, but it’s not a good idea.  Instead, you need to track the effects of your SEO to see what’s working and what isn’t. It’s important to see the success (or lack there […]

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DIY SEO 13: Optimizing Your Web Pages

DIY SEO 13: Optimizing Your Web Pages

In the first 12 steps you gathered a lot of information and decided on strategies.  It was a lot of prep work, but it will all pay off…starting now.  It’s all led up to this moment.  It’s time to start optimizing your website. The main idea behind optimizing the pages of your website is that […]

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DIY SEO #12: Choosing Your Target Keywords

DIY SEO #12: Choosing Your Target Keywords

As I mentioned in step 11, your keyword choice is one of the most important things you’ll do in the SEO process and can determine the outcome of your SEO campaign before you even start optimizing anything.  Now it’s time to pick the right keywords. In the first eleven steps we gathered lots of information and made […]

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DIY SEO #11: Choosing Your Keyword Strategy

DIY SEO #11: Choosing Your Keyword Strategy

Choosing the right keywords may be the most important choice you make in SEO.  Choose the right keywords for your SEO plan and you will increase traffic to your site and succeed.  Choose the wrong keywords and you not only won’t see any traffic increase, but you’ll be wasting valuable time and money on meaningless […]

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DIY SEO #10: Planning Your SEO Strategy

DIY SEO #10: Planning Your SEO Strategy

Having a good SEO strategy is very important.  In many cases it’s the difference between a company succeeding or withering away.  It can greatly influence a ministry’s reach and effectiveness.  It’s time to decide on your SEO strategy. SEO doesn’t just happen.  It must be planned out and then implemented.  In order to create a […]

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DIY SEO #8:Determining the Competitiveness of Your Competition

DIY SEO #8:Determining the Competitiveness of Your Competition

SEO is like a race that never ends, but it does have winners.  You never really stop SEO, but you do have a goal, the #1 ranking.  So, in that sense, you are racing to get to the front.  Knowing who you are up against in this race is crucial to creating your SEO strategy. […]

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DIY SEO #7: Keyword Competition Research

DIY SEO #7: Keyword Competition Research

Update (11/04/1024) Since writing this post, a few things have changed.  Google’s Pagerank is no longer accurate or updated and should not be used. [End Update]. If you optimize your website for keywords that are too competitive, you are just wasting your time.  You might as well not optimize your website at all. As a SEO […]

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DIY SEO #6: Determining Your Website’s Strength

DIY SEO #6: Determining Your Website’s Strength

Update (11/04/1024) Since writing this post, a few things have changed.  Google’s Pagerank is no longer accurate or updated.  So, that cannot be used at all.  Also, another source you can use for checking links is Open Site Explorer from Moz.com  [End Update]. When performing SEO on your website, it would be really nice if […]

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