Tag Archives: search marketing
DIY SEO #5: Keyword Popularity Research

DIY SEO #5: Keyword Popularity Research

At this point between brainstorming keywords and “borrowing” keywords from your competition you should have a pretty good list of keywords.  These are keyword either you or your competition think people are searching for, but you don’t really know…not yet anyway. What Are People REALLY Searching For? Gut instincts are good, but they are far […]

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Is Black Hat SEO a Sin?

Is Black Hat SEO a Sin?

In the world of SEO there are techniques we are all warned about, techniques the search engines deride, techniques known as “black hat SEO”.  From the way the search engines talk about black hat SEO, you would think it’s right up there with theft and fraud…maybe even murder and the people using it are the […]

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DIY SEO #4: Getting Keyword Suggestions From Your Competition

DIY SEO #4: Getting Keyword Suggestions From Your Competition

Every website has competition.  It doesn’t matter if your are a national business or a local church, your website is competing against other websites for search rankings.  Normally, we think of competition as making things more difficult for us, but today your competition is going to help you out.  So, how do you do that? […]

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DIY SEO #3: Brainstorming Keywords

DIY SEO #3: Brainstorming Keywords

The most important thing you will do in the SEO process is choosing which keywords you are going to target.  Choosing the right keywords can bring your targeted audience and lead to the great success of your website.  Choosing the wrong keywords can leave your website like a barren wasteland with fewer visitors than a […]

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DIY SEO #2: Defining Your Target Audience

DIY SEO #2: Defining Your Target Audience

In search engine optimization we often talk about website traffic, people visiting a website, but there are really different kinds of traffic.  Not all traffic is created equal.  Who do you really need? You are going to be investing a significant amount of resources into the search engine optimization of your website.  So, it’s important […]

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DIY SEO #1: Planning Your Objectives

DIY SEO #1: Planning Your Objectives

So, you’ve gotten hip to the SEO thing and your chomping at the bit to get started.  Visions of thousands of visitors dance through your head.  It’s tempting to just dive in head first and start optimizing all the pages of your website, but like so many things in life, if you don’t properly prepare […]

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The Power of the Word in SEO

The Power of the Word in SEO

If you want to dominate the search engines, you need to understand the power of the word. We all know that the Word has power.  So, as Christians we read the Word of God and speak the Word knowing it has an effect on our lives and the lives of others.  The “word” also has […]

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4 Ways You Can Improve Your Online Marketing Today

4 Ways You Can Improve Your Online Marketing Today

There are a lot of ways to market your organization online, but many of them require a significant amount of time, effort, and money.  There are also some simple, inexpensive things you can do right now that could have a significant impact on the effectiveness of your online marketing.  So, here are… 4 Free Ways […]

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Whoever Wants to Become Great in the Search Engines Must Become a Servant

Whoever Wants to Become Great in the Search Engines Must Become a Servant

“Whoever wants to be great among you must be your servant.” – Matthew 20:26 We’ve all probably sat through (or given) several sermons based on this verse.  It is a paradigm shift from most of the world who thinks that to become great you must obtain the power to control others.  However, did you know […]

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Expand Your Ministry Reach to the Ends of the Earth

Expand Your Ministry Reach to the Ends of the Earth

For nearly 2000 years of church history, if a ministry wanted to have global impact, it had to build up to it, create international connections, and spend a lot of money.  But today, with the Internet, any ministry can have a world wide reach very quickly and for virtually no cost.  Does your ministry have […]

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