Google Mobile-Friendly Details; Bing and Yahoo Parting Ways?
Hi I’m Paul Steinbrueck. Welcome to OurChurch.Com’s monthly SEO Update for April 2015, keeping you up to date on what’s happening in the world of search and how it affects you.
Well the big news continues to be about the mobile-friendly update Google will be releasing April 21. We’ve got more details about that. But before we get to that, let’s touch on some other significant news.
1) Bing Places Adds Multi-Site Tools
Bing has added several new features to the admin for Bing Places. One of the new features is the ability to manage multiple locations. While this feature is primarily intended to help franchise or chain businesses that have multiple locations, its also helpful for multi-site churches which are becoming more and more common. So, if you have a multi-site church or business, you’ll want to make use of this new tool at Bing.
2) Could Yahoo Be Planning a Split from Bing?
For the last several years Yahoo has essentially outsourced it’s search to Microsoft Bing. But recently some people have reported seeing Yahoo’s mobile search results without the “powered by Bing” logo in the footer of the search results page leading to rumors of a break-up. When asked, a Yahoo spokesperson gave a typical non-answer saying they are “always experimenting and looking to improve the experience for our users.”
It is worth noting that current Yahoo CEO Marissa Mayer, who inherited the current deal with Microsoft from the former CEO has been openly critical of it. And the two companies recently agreed to extend their deal a mere 30 days, which has also fueled speculation that Yahoo is preparing to re-launch its own independent search engine.
3) Google Creates New Web Interface for Mobile Searchers
Google has rolled out a new interface for mobile searchers, which displays a more compact version of search results. Google maps, knowledge graph and organic listings are all included in the search result making it easier for users to find what they are looking for. While this is not directly related to the mobile-friendly algorithm change, it makes sense that Google would be making aesthetic changes to improve the layout and user-friendliness of their mobile search tools at the same time they are preparing to update the mobile search results.
4) Google’s Big Mobile-Friendly Update coming April 21
In last month’s SEO update, I talked a bit about Google’s up-coming mobile-friendly algorithm update. Since then a lot of additional details have come out.
First, just in case you missed the news, on April 21 Google will begin penalizing websites in its mobile search results that it does not consider to be mobile-friendly. This means for someone searching on a phone or tablet, websites that are not mobile friendly will be further down in the search results compared with where they are today. How far down? We’ll have to wait until April 21 to see.
Google has said there will not be degrees of mobile friendliness. It will classify each web page as either mobile-friendly or not based on a test they’ve created. You can test your site using the link provided below this video. So if you haven’t tested your website to see if its mobile friendly, it’s important you do that as soon as possible.
Another thing to note, unlike other “penalties” Google issues for other things like buying links which sometime take weeks or months for Google to remove, Google says it’s mobile-friendly algorithm is live. That means if your website is not mobile-friendly on April 21 and gets penalized, that penalty will go away as soon as you do make your site mobile-friendly.
That’s great news if you don’t meet the April 21 deadline, but of course it’s still better to get your website mobile-friendly before then so you don’t experience a drop in rankings at all.
Keep in mind that today, about half of searches and half of all website page views are done on mobile devices. So, having a mobile-friendly website is extremely important.
We’ll continue to monitor and blog about news related to Google’s Mobile friendly update up to and beyond the April 21 release.
That is all for this month’s update.
Remember, we live in this internet age, so it’s important that you stay strong in the search engines so you can achieve your mission online. We here at OurChurch.Com are here to help you do that, so if we can answer any questions for you or do anything else to help you improve your search engines and achieve your mission online, please give us a call or send us an email.
Thanks for watching!